Vieve & Jo is a collection of 10 easy dresses based on the client's personal favorites. We came up with the idea of adding built in bust support which eliminates the need for a bra. We always think about the marketing for the line as we design it & often use a mock instagram layout as a mood board. We designed the prints, sourced the fabric & trim, created the logo, labels, packaging & branding, established the brand look & voice, got the protos made in China, fit 2 rounds of samples, perfected the bust construction & other details and are ready to go into production.
