Team
Leila Shams
Founder & Creative Director
I've been a fashion designer for 19 years. I was a Design Director or senior level consultant for multi million & billion dollar New York brands DKNY, Tommy Hilfiger, Express, Bebe & Buffalo. I also had my own contemporary collection which was worn by Kim & Kourtney Kardashian, Kendall Jenner, Nicki Minaj, Katy Perry, Kelly Clarkson & sold in the best stores & on-line boutiques like Neiman Marcus, revolve.com, Elyse Walker, Harvey Nichols & Curve LA. 2 years ago I stepped away from my line & the corporate world to start freelancing. It took off quickly & now I've moved to LA & to start an agency where I'm able to provide everything clients need to create, market & sell their fashion lines. No one is more passionate about making clients' vision a reality. I am obsessed! I have the talent, connections & team to make it happen.
Yan Liu
Global Sourcing & Production Expert
Yan is a celebrity in the manufacturing world. It's so much fun to walk with her through the Canton Fair (China's biggest sourcing show) . She knows absolutely EVERYONE. She speaks Mandarin, Cantonese, French & English and can get the best product, delivery & price out of the most elusive factories anywhere in the world.
Bianca Barittini
Branding
Bianca is a visionary. She has worked on branding & creative direction for high end fashion brands including DKNY, Atruim, Edun, Rebecca Taylor & Oak.
Serena Reynolds
Photographer & Social Media Manager
Serena creates beautiful pictures & films. She's creates content for J.Crew, Glossier, Paige Denim, Teen Vogue, Rookie, Red Earth Beauty & SEEME
Emma Trewartha
Illustration & Textile Design
Emma is an incredible artist & designer with two decades of experience in the fashion world. Everything she touches turns to beauty.